When using Ayor’s AI Landing Page builder, you are asked to choose a “Framework”. This is the secret sauce that tells the AI exactly how to sell your product. In this guide, we will simplify these three frameworks (AIDA, PAS, BAB) so you can choose the perfect one for your product.

1. The AIDA Framework (Classic Conversion Flow)

AIDA stands for Attention, Interest, Desire, and Action. This framework is designed to catch the customer’s eye, build their interest in the product’s features, turn that interest into a strong desire, and close with a purchase action.

• When to use it? Great for new tech gadgets, smartwatches, or innovative products where you need to explain features smoothly.
• Example (Wireless Earbuds):

  (Attention) Looking for an unmatched surround sound experience?

  (Interest) Discover the new earbuds with a 48-hour battery life.

  (Desire) Imagine listening to your favorite music with complete noise cancellation.

  (Action) Order now and get 30% off!

2. The PAS Framework (Pain-Driven Persuasion)

PAS stands for Problem, Agitation, and Solution. Here, the AI touches a “nerve”. It reminds the customer of an annoying problem, makes them feel how bad it is to leave it unfixed, and presents your product as the ultimate savior.

• When to use it? Ideal for products solving a clear issue (e.g., posture correctors, anti-dandruff shampoo, ultra-fast chargers).
• Example (Posture Corrector):

  (Problem) Suffering from constant back pain due to sitting all day?

  (Agitation) Ignoring this pain can lead to permanent spinal curvature and expensive medical bills.

  (Solution) The Medical Posture Corrector is your final solution to stand tall and say goodbye to pain from week one.

3. The BAB Framework (Transformation Story)

BAB stands for Before, After, and Bridge. This framework paints a mental picture. It shows the customer their current state, lets them imagine their dream state, and positions your product as the “Bridge” to get there.

• When to use it? The absolute best for beauty, teeth whitening, weight loss, and skincare products (because the result is everything).
• Example (Teeth Whitening):

  (Before) Hiding your smile in photos because of yellow teeth?

  (After) Imagine having a bright, attractive smile that boosts your confidence in every meeting.

  (Bridge) With our Instant Whitening Pen, you can achieve that glowing smile in just 3 minutes a day!